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Privacy Notice


The Royal Academy of Dance Enterprises Ltd (RADE) is committed to protecting and respecting your privacy. RADE gift aids its profits to the registered charity, Royal Academy of Dance.


This Privacy Notice explains: 

  1. how, when and why we collect personal information from people 
  2. how we use the information;
  3. how long we keep it;
  4. the conditions when we may share it with others 
  5. how we keep it secure and
  6. your privacy rights and how the law protects you.


We only use personal information if we have a proper reason to do so and this includes if we share information outside of the Royal Academy of Dance Group.


How do we collect information from you?

We obtain information about you when you

  • complete an online or manual paper application form
  • speak to us on the telephone or in person
  • make a payment
  • use our websites
  • complete a survey


What type of information is collected from you?

The personal information we collect may include your 

  • name, 
  • address, 
  • email address, 
  • telephone number,
  • membership number,
  • IP address, 
  • information regarding the web pages you have accessed and when
  • credit / debit card information
  • transaction information/purchase history.  


How is your information used?

We use your information to:

  • process an order for a product or other service,
  • send you communications which you have requested and that may be of interest to you, which may include information about new products, services, events and activities,
  • handle an enquiry or complaint you have made.



What is the lawful basis for processing my information?

The lawful basis for processing your information in these circumstances is explained below


Your information


Lawful basis

Name, contact information and credit card details

Processing an order for goods purchased online 


Name, contact information and credit card details

Processing an order for goods purchased by mail order


Name, email address

When you contact us at sales@rad.org.uk with an enquiry or complaint 


Name, email address

Sending E-Newsletters for which you have subscribed




Where the lawful basis for processing your information is stated as “consent” above you have the opportunity to withdraw your consent at any time.


How long is your information kept?


We review how long we keep personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We hold your personal information on our systems for only as long as is necessary for the relevant activity, (5 years) or as long as is set out in any relevant contract or agreement you hold with us.


Who has access to your information?


We DO NOT sell or rent your information to other organisations.


We DO NOT buy or rent information from other organisations.


We may pass your information to third party service providers, agents, subcontractors or other associated organisations.  This is only done when stated and for the purposes of completing tasks and providing services to you on our behalf.  


When we do this, we disclose only the personal information that is necessary to deliver the service and we have an agreement in place that requires them to keep your information secure and not to use it for any other purpose.


Please be reassured that we will not release your information to other organisations unless in exceptional cases when we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime. In all other instances we would only share your information with another party, if you have given your explicit permission to do so.



We are particularly concerned to protect the privacy of children. We are confident that our systems and processes are designed to be fair to children, to protect their rights and freedoms, and to be fully in line with their reasonable expectations and those of their parents. We take responsibility for identifying the risks and consequences of processing children’s data. Sometimes we may need to check your age, which might mean we need to contact your parent or guardian.

Third party Providers

RAD Video App

We use third party providers, Apple and Google Play, who sell our syllabus app and iBooks to you on our behalf. They will collect your personal information in order to process a transaction and to provide a digital service for you. They may also use data for analytical purposes but this information is not used to identify customers. For more information, please see Apple’s Privacy Policy: https://www.apple.com/uk/privacy/ and the Google Play Privacy Policy: https://policies.google.com/privacy?hl=en-GB&gl=uk 

Syllabus eBooks

We use a third party provider Booxtream to verify your purchase whenever you purchase an eBook through the RAD Enterprises website. They will collect your name and email address in order to register the product in your name. They may also collect statistical data but this information is not used to identify customers. For more information, please read the Booxtream Privacy Policy


We use a third party provider Preview to deliver our monthly e-newsletters. We gather statistics around email opening and clicks using industry standard technologies simply to help us monitor the use of and improve our e-newsletters. This information is not used to identify customers. For more information, please see Preview’s Privacy Policy: http://www.preview.co.uk/legal-disclaimer

. You can choose to unsubscribe from our e-newsletter at any time by clicking ‘unsubscribe’ in the footer of the email.

Social Media 


If you engage with RADE content on the Royal Academy of Dance social media channels you should know that we do not collect your personal information it remains within the platform that we are using and so you should familiarise yourself with their privacy notices and policies: Facebook, Twitter, Instagram, LinkedIn and YouTube. If you send us a direct message, your information still remains within the platform unless we ask you to provide us with your contact details to continue the conversation offline or privately, and you consent to do that.


Your choices and individual privacy rights

You have a choice about whether or not you wish to receive information from us. If you give permission to receive communications about the work of the Royal Academy of Dance and our products, services and events, you can select your choices by ticking the relevant boxes on the form on which we collect your information.


We will not contact you for marketing purposes by post, email, or text message unless you have given your explicit permission. You can change your preferences, withdraw your consent, object or ask for processing to be restricted at any time by contacting us by email at sales@rad.org.uk or tel +44 (0) 207 326 8000 or writing to Royal Academy of Dance Enterprises, 36 Battersea Square, London, SW11 3RA


How you can access and update your information

The accuracy of your information is important to us. If your contact details change and need to be updated you may be able to update your own personal information online.  If this is not relevant to you, or you would prefer to make contact with us you can update your personal details by emailing sales@rad.org.uk or tel +44 (0) 207 326 8080 or writing to Royal Academy of Dance Enterprises Ltd, 36 Battersea Square, London, SW11 3RA


You have the right to ask for a copy of the personal information Royal Academy of Dance Enterprises holds about you.  Please contact sales@rad.org.uk or write to Royal Academy of Dance Enterprises Ltd, 36 Battersea Square, London, SW11 3RA.  We will respond to you as soon as possible and usually within one calendar month.


You also have the right to have your information erased, to object and to restrict processing.  If you wish to do this please contact sales@rad.org.uk or write to Royal Academy of Dance Enterprises, 36 Battersea Square, London, SW11 3RA.


Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take necessary steps to ensure that it’s treated securely. Any personal information that requires extra security (such as credit or debit card details) is encrypted and protected over the Internet by third party encryption software and protected using industry standard security measures, including the Secure Socket Layer (SSL) protocol.  When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.


Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. 


Once we receive your information, we make all reasonable efforts to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.



Use of 'cookies'

Many websites use 'cookies' which are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. Our website is built on the platform Zen Cart, which requires that the visitor's computer accept a session cookie. This session cookie contains simply the session ID number which identifies the visitor to the store, as separate from other visitors. The session cookie contains no personal identity information, and in itself is thus anonymous as a 3rd-party cannot use anything in the cookie to identify the visitor in any way. This session cookie expires at the end of the visitor's session in the browser, or at a predefined time (typically 24 minutes) after their last "click", whichever is sooner.

The session ID is used only to recognize what a visitor has done during their visit to our store. This includes things like: whether the visitor has put something in their shopping basket, whether they have logged in, and allows them to proceed through checkout.


In addition to the above, we also use Google Analytics which monitors the traffic on our website and helps us to improve it by understanding how information is used and navigated.  Information is collected anonymously and website trends are reported without identifying individuals.

Google Analytics uses its own cookies to track visitor interactions. These are used to store information, such as what time you visited, whether you have been on the site before, and which site referred you to ours. All cookies set by Google Analytics for our website, send data only to our servers and are not shared with any other sites.
Have a look at the Google Analytics privacy overview for more information.
To provide you with more choice on how your data is collected, Google has developed a Browser Add-on which allows you to opt out of being tracked by their cookies. When installed, information about your visit will no longer be sent to them.



Links to other websites

Our website may contain links to other websites run by other organisations. This privacy notice applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.


In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.


Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to Royal Academy of Dance offices in countries outside the European Union (“EU”). These countries may not have similar data protection laws to the UK. By submitting your personal data, you agree to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Notice.


If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.



Any questions regarding this Privacy Notice and our privacy practices should be sent by email to privacy@rad.org.uk or telephone +44 (0) 207326 8000.



If you have a complaint about our privacy practices and the way we have collected, used, retained or disposed of your information please contact dp@rad.org.uk or telephone +44 (0) 207326 8000.  Alternatively you can contact the Information Commissioner’s Office to report a concern by calling their helpline on 0303 123 1113 (in the UK).  Alternatively you can contact the equivalent national privacy authority in your country, if outside the UK.



Privacy Notice review

We review this Notice annually or as and when changes in legislation or internal procedures require it. This Notice is reviewed by the Information Management Committee, Executive Board and Royal Academy of Dance Enterprises Board.



Prices shown are inclusive of 20% VAT for UK and EU customers where applicable, prices in brackets exclude VAT.
Books and Children's Clothing is currently zero rated and no VAT exclusive price will be shown.

Royal Academy of Dance Enterprises Ltd., a Company incorporated in England No. 2773495 and registered
for VAT No. GB603 176 371, gifts its annual profits to the Royal Academy of Dance,
a Charity registered in England No. 312826.
The registered office of Royal Academy of Dance Enterprises Ltd is 36 Battersea Square, London SW11 3RA

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